Independent Hispanic Ad Agency

Still on the fence about targeting the Hispanic market?

Hispanics are playing a major role in driving U.S. population growth. Don't wait any longer.

It's time to consider a more efficient Hispanic ad agency alternative

Give us a test ride!
We know our way around!

Co.Jones pitches culturally relevant ideas that strike results within the Hispanic market.

We went on our own to do it differently. No BS here. Being independent allows us to adapt to your budget and needs.

Karla Armendáriz image

Karla Armendáriz

account services

Born and raised on the US/Mexico border in Presidio, Texas, Karla knows firsthand the reality of living in a bilingual, bicultural world. She received her double major in Communications and Spanish from the University of the Incarnate Word in San Antonio, Texas.

She immediately went to work for a top Hispanic ad agency in the country, and over the course of 20 years has established herself as a seasoned Hispanic marketing consultant and consumer specialist.

Karla is a goal and detailed oriented, creative and motivated. Her ability and experience in managing people, budgets, goals, and schedules while overseeing multiple tasks are some of her greatest talents. She is an excellent communicator and presenter, and her experience helping clients penetrate the U.S. Hispanic market spans from strategic planning, advertising, field marketing, promotional/event marketing, and account management. Karla has helped many of the nation's top brands establish themselves in the Hispanic marketplace. Among them are Denny's Restaurants, Nissan, Daimler-Chrysler, Toyota, Subaru, Pollo Campero and Rent-A-Center. Her consulting experience also includes working on non-profit categories organizations such as Mensa, Carter BloodCare and Catholic Charities.

Max Lefeld

founder & creative director

Born in Caracas, Venezuela and graduated with a Journalism/Social Communications bachelor's degree from Universidad Central de Venezuela. In 2004, Max founded Co.Jones creative.

With more than 25 years of experience. Started as a copywriter at Lintas. Went on to work at some of the world's leading agencies including Leo Burnett, J. Walter Thompson, Ogilvy & Mather, working on such global brands as Coca-Cola, Procter and Gamble, Unilever, Nestle, Kellogg, Gatorade, Heinz.

In 1995 moved to the US to lead the creative department for FCB/Publicis/Siboney and then moved to be Ornelas' Chief Creative Officer working for Nissan, Budweiser, Michelob, ALLTEL, Ocean Spray, Texas Rangers, Dallas Mavericks among others.

His work has crossed cultural barriers and has been recognized through countless awards including Clio, NY Festival, FIAP, Addy's, O'Toole, Telly's, ANDA, Adage Hispanic Creative Awards, HispanicAd, and Se Habla Español.

Max Lefeld image

Actions speak louder than words.
Let our work do the talking.
From global accounts to local start-ups from national TV spots to a social media post.
We are extremely proud of the vast experience working with our amazing clients.

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Contact Us

  • Interested in expanding your business to reach the Hispanic market?

  • Paying too much for ad agency bureaucracy?

  • Looking for an independent partner to do Hispanic advertising projects for your clients?

If you answered yes to any of these questions, call us.

214-538-8692   |   210-710-3109